Generative Aesthetics × Industrial Rigor

We Design Iconic Products Before the First Tooling Mold Is Cut.

From rapid AI-assisted visual ideation to 2D vector tolerances, parametric CAD geometry, and manufacturing CMF dossiers. We partner with watch microbrands, luxury packaging houses, and hardware creators to launch standout silhouettes in days—not quarters.

Commission a Concept Study View Design Studies ↓

The Engineering Bridge

Generative imagery fails without industrial constraints. We eliminate the friction between raw concepting and manufacturing execution.

01 / DIVERGENCE

Generative Aesthetic Synthesis

We stress-test 20+ radical dial colorways, typographic layouts, and structural textures in 48 hours without burning internal design bandwidth.

02 / CALIBRATION

Vector & Mechanical Translation

Concepts are mapped directly onto standard movements (Seiko VK/NH, Miyota 9000, Sellita). We balance hand clearance, pinion heights, and dial foot coordinates.

03 / EXECUTION

CMF Production Dossier

Complete manufacturing packages ready for your production partners: 2D vector separations (SVG/DXF), pantone codes, and surface finishing callouts.

Capabilities & Scope

Deliverables structured specifically for founder-led product houses and microbrand release cycles.

Engagement Tier Deliverables Target Scope
Aesthetic Concept Study
  • 4-5 photorealistic macro dial / surface concepts
  • Thematic narrative & moodboard exploration
  • Lighting, reflection, and finish stress-tests
 Microbrands exploring new limited editions or seasonal visual themes.
Complete Dial / CMF Package
  • High-fidelity multi-angle 3D renders
  • 2D Vector separations (indices, tracks, date windows)
  • CMF Spec Sheet (Sunburst, enamel, bead-blast callouts)
  • Hand, chapter ring, and dial-foot alignment mapping
 Watch brands ready to hand off technical files directly to their dial manufacturer.
Sculptural & Artifact Design
  • Sculptural exterior shells & generative relief patterns
  • Parametric 3D CAD solid bodies (STEP / STL)
  • Tooling & casting feasibility evaluations
 High-end spirits decanters, luxury packaging, cast hardware, and barware.

Horological Design Studies

Translating conceptual narratives into precision dials, CMF dossiers, and cinematic launch assets before physical tooling.

ARMAX Chronograph Master Board & CMF Architecture MASTER BOARD & EXPLODED VIEW
DESIGN STUDY 01 CALIBER ARCHITECTURE: ETA 7730

ARMAX Chronograph

Stealth Monochromatic Dial with High-Contrast Electrum Teal Accents

Design Logic & Intent

Developed as an exercise in high-contrast legible ergonomics for motorsport chronographs. The design pairs a bead-blasted matte anthracite dial plate with deep circular-grained (azuré) sub-registers to reduce glare under hard directional light. Electrum teal hands and precision indices provide sharp legibility against a low-reflection dark plane.

Brief Technical Dossier & CMF Specs
Base Dial 2.5D Multilayer Stamped Brass, Matte Anthracite PVD
Registers Triple Sunken (0.35mm depth) with Radial Azuré Milling
Luminescence Custom Teal Grade X1 Super-LumiNova® Applied Filaments
Indices & Hands Diamond-cut Rhodium Plated with Satin Brushed Facets
Outer Scale Sloped Chapter Ring, 500–60 UPH Tachymeter Print
Deliverables 2D DXF Die Line, Layered Vector Artwork, 3D CAD STEP
POLARIS Chronograph Master Board & CMF Architecture MASTER BOARD & EXPLODED VIEW
DESIGN STUDY 02 CALIBER ARCHITECTURE: SELLITA SW510 BH / AUTO CHRONO

POLARIS Expedition Chronograph

Alpine Glacial Textures with Radial Deep Azure Galvanic Registers

Design Logic & Intent

Conceived for high-altitude exploration and mountaineering utility. The dial architecture explores micro-stamped glacial horizontal texturing on an off-white ceramic-coated plate, offset by dual deep azure chrono registers. An international safety orange sweep seconds hand delivers instant time-elapsed reading in blizzards and extreme atmospheric conditions.

Brief Technical Dossier & CMF Specs
Base Dial Die-struck Frost Stamping, Matte Arctic Enamel Finish
Registers Galvanic Blue (Pantone 2188C) with Micro Concentric Rings
Chrono Hand Counterweighted Signal Orange (RAL 2004) High-Vis Finish
Indices Hand-Applied Polished Nickel Bar Indices with Inverted Cutouts
Bezel/Tachymeter Brushed Steel Inner Flange, Pad-Printed Black Typographics
Deliverables Full 2D CAD Vector Sheets, Dial Foot Coordinates, CMF Spec
X-DIVE Automatic Master Board & CMF Architecture MASTER BOARD & EXPLODED VIEW
DESIGN STUDY 03 CALIBER ARCHITECTURE: Sellita SW200 / AUTOMATIC (200M DIVER)

X-DIVE Automatic 200M

Radial Fumé Marine Dial with Oversized Applied Architectural Indices

Design Logic & Intent

An exploratory deep-sea tool watch designed around photic zone light decay. The dial features a custom radial sunburst fumé that graduates from vibrant bioluminescent turquoise at the center to abyssal black at the outer track. Maximized indices and handset provide large-surface luminous plots, engineered specifically for ISO 6425 dive legibility requirements.

Brief Technical Dossier & CMF Specs
Base Dial Radial Sunburst Brass, Gradient Aqua-Teal to Deep Black Fumé
Bezel Insert Zirconia (ZrO2) Ceramic, Laser-Engraved Filled Insets
Luminescence Dual Lume: Swiss Super-LumiNova® BGW9 (Hands) & C3 (Indices)
Date Window 6 O'Clock Position, Chamfered Steel Framing, Color-Matched Disc
Case Clearance Calculated for 0.40mm Hand Stack over 0.45mm Applied Plots
Deliverables Manufacturing Vector Package, Pantone Callouts, 3D Mockups

Design Studies & Client Confidentiality Note

The projects presented above (ARMAX, POLARIS, and X-DIVE) represent self-initiated studio design studies and exploratory horological frameworks created by MetaCraft Media. They are developed to demonstrate aesthetic divergence, dial architecture, and production-level CMF translation without commercial restrictions.

To safeguard commercial advantage and honor binding non-disclosure agreements (NDAs), all commissioned client production files, proprietary dial toolings, and pre-release releases remain strictly confidential and are not published online. Sanitized technical dossiers and private case references are available upon direct request for verified microbrand founders and creative directors.

The 5-Day Sprint Pipeline

A structured, frictionless process designed for rapid iteration without endless back-and-forth.

01

Mechanical Envelope

We lock down your physical parameters: movement caliber, case depth, clearance envelopes, and manufacturing budget.

02

Generative Sprint

We produce 4-5 distinct dial textures, color combinations, and graphic directions within 48 hours for rapid review.

03

CAD & Vector Rebuild

The chosen visual direction is manually drafted into clean, production-ready vector linework and parametric 3D CAD geometry.

04

Production Dossier

You receive the complete factory-ready package: Pantone callouts, finishing specs, exploded layers, and 3D launch renders.

Direct Inquiries

Commission a Concept Study

Have an upcoming production release or exploring a new dial variant? Submit your project parameters below to initiate a dedicated design sprint.

Prefer direct email? Write to hello@metacraft-media.com